Hey there, retail champions! You already know WhatsApp is a lifesaver when it comes to communicating with your customers. Now, WhatsApp is rolling out a new feature called WhatsApp Coexistence (Coex), which lets you manage personal interactions and automation seamlessly using the same WhatsApp number.
So, What Exactly is WhatsApp Coexistence?
Think of Coexistence as your new assistant—it lets you keep the warmth of personal conversations through the WhatsApp Business App, while still harnessing the power of automation and CRM integrations via the WhatsApp Business Cloud API. One number, dual power!
Why Retailers Will Love WhatsApp Coexistence
- No Hassle Transition: Forget the nightmare of changing your phone number or losing chat history. With Coex, you retain up to six months of valuable chats, customer groups, and contacts.
- Better Customer Service: Chat personally with your regulars through the app, while simultaneously sending automated promotions, discounts, or event notifications using the Cloud API.
- Cost-Saving Magic: Answer personally (for free!) on the app, while API-driven automation keeps your messaging scalable and cost-effective.
Get Started in Four Easy Steps
1.Quick Update & Verification: Simply update your WhatsApp Business App (version 2.24.17+) and verify your business account on Meta.
2.Connect to Facebook: Link your WhatsApp Business App to your Facebook Page.
3.Activate Cloud API: Turn on Cloud API through the Meta Business Manager portal.
4.Easy Sync with QR Code: Use a QR code provided by WhatsApp to effortlessly sync your conversations.
A Few Things to Keep in Mind
- Some features like broadcast lists, group messaging, and live location sharing might be limited in Coexistence mode.
- Watch out for potential message overlaps between manual responses and automated systems.
Practical Ways Retailers Can Benefit
- Personalized Shopping Experience: Personally answer customer queries while sending automated product updates or promotional discounts.
- Appointment Reminders: Automate reminders for upcoming sales or product launches, while addressing unique questions directly.
- Enhanced Customer Relationships: Keep interactions warm and personal, even while automating bulk or routine communications.
Final Words
WhatsApp Coexistence isn’t just another tech feature—it’s your new business ally. It perfectly blends personal touchpoints with efficient automation, allowing your retail business to grow without losing the human touch.
Ready to take your retail customer experience to the next level? Drop your thoughts below and let’s chat!
