How to Use WhatsApp Business Catalog to Showcase Your Products Like a Pro
Introduction You’ve built something special — maybe handcrafted jewelry, organic skincare, or trendy apparel — but every time a customer messages you, you end up sending product photos one by one. It’s repetitive, time-consuming, and easy to lose a sale halfway through. Now imagine all your products displayed beautifully inside WhatsApp — browsable, clickable, and synced with your real inventory. That’s what the WhatsApp Business Catalog does. It turns WhatsApp into your digital storefront, helping you showcase products, answer queries, and close orders faster — all from one chat window. This guide by The BotMode shows you how to set it up, optimize it, and combine it with automation tools like WhatsApp Flows, Campaigns, and Click-to-WhatsApp Ads for maximum growth. What is WhatsApp Business Catalog? The WhatsApp Business Catalog is a built-in feature that lets businesses showcase products and services directly inside the app. Each listing can include: Customers can browse your catalog, message you instantly, and even order — without leaving WhatsApp. No website required. It’s perfect for small D2C brands, boutiques, local sellers, and service providers looking to present their offerings in a professional, mobile-first way. Why Every Brand Should Use a WhatsApp Catalog 1. Direct Product Discovery Customers don’t have to ask “What do you sell?” anymore. With your catalog, they can explore your entire range instantly — just like browsing an online shop. 2. Instant Customer Engagement They can tap an item, message you for details, and order — all in one thread. This reduces drop-offs and boosts conversions. 3. Mobile-First Shopping Experience With WhatsApp being the world’s most-used messaging app, bringing your storefront inside the app meets your audience exactly where they are. 4. Professional Look + Verified Trust When paired with a verified business profile (green tick), a clean catalog enhances brand trust and makes your business look established. How to Create a WhatsApp Catalog (Step-by-Step) Step 1: Open WhatsApp Business Use the WhatsApp Business App (for small sellers) or WhatsApp Business API (for scaling with The BotMode). Step 2: Go to Business Tools → Catalog Tap Add Product or Service to start building your catalog. Step 3: Add Product Details Fill in: Step 4: Organize Smartly Group products into collections like: Step 5: Save & Preview Double-check details and publish your catalog. You can add up to 500 items. Pro Tip: Use The BotMode’s WhatsApp Template Automation to instantly reply with phrases like: How to Promote Your WhatsApp Catalog for More Sales 1. Send Catalog via WhatsApp Campaigns Use The BotMode Campaigns to broadcast catalog links to customer segments. Example messages: Personalized catalog sharing improves engagement rates by up to 3x. 2. Run Click-to-WhatsApp Ads From Facebook or Instagram, create ads that lead users straight into your WhatsApp catalog. Example: “Love minimal jewelry? Tap to explore our latest handcrafted pieces.” This creates a frictionless “see-ad → browse → buy” journey. 3. Build Automated Shopping Flows Using The BotMode Flows, guide customers interactively: Hi! 👋 What are you looking for today? 1️⃣ Skincare 2️⃣ Haircare 3️⃣ Body essentials When they choose, send the matching catalog automatically. Smart, fast, and personal. 4. Use WhatsApp Templates for Retargeting Share catalog items inside templates for: 5. Monitor and Update Regularly Out-of-stock items harm credibility. Keep your catalog fresh, update visuals, and track clicks via Meta Business Suite or The BotMode dashboard. Real Business Results Example Strategy Used Outcome Boutique Brand (Mumbai) WhatsApp Catalog + Click-to-WhatsApp Ads +35% weekly orders, -50% queries Skincare Startup Personalized WhatsApp Flows 27% conversion rate Electronics Reseller Catalog-linked templates Instant order confirmations, more repeat buyers Best Practices for a High-Converting Catalog Use high-quality, lightweight imagesKeep product names short and descriptiveAdd persuasive CTAs: Tap to order, Ask size guide, See similar itemsGroup products logicallyRemove outdated or sold-out itemsSync catalog with Shopify or WooCommerce if possible Conclusion In today’s mobile-first world, speed, simplicity, and personalization win sales. The WhatsApp Business Catalog helps you deliver all three — bringing your shop right inside conversations. Pair it with The BotMode’s automation tools — Campaigns, Flows, and Catalog integration — to create powerful, human-like shopping experiences that drive repeat sales and scale your brand effortlessl Start your free trial on TheBotMode.com and launch your WhatsApp-powered catalog today. FAQs Q1. What is a WhatsApp Business Catalog? A digital product listing inside WhatsApp where customers can browse, view details, and message directly to buy. Q2. Is the WhatsApp Catalog free? Yes, it’s free to use. For automation or multi-agent access, use it with the WhatsApp Business API via The BotMode. Q3. How many products can I add? You can upload up to 500 products or services with photos and descriptions. Q4. Can customers buy directly from the catalog? Yes, if payment integrations (like Razorpay or WhatsApp Pay) are connected via API. Q5. Can I manage my catalog using The BotMode? Yes. The BotMode connects your WhatsApp Business API and syncs your catalog, campaigns, and automation in one dashboard.
